LG On-The-Go Meal Experience
Product Design Studio II
September 2018 (4 Weeks)
While meal packing is a sign of a healthy and efficient lifestyle, many people often struggle to create, pack, and bring their meal on-the-go. The challenge for this project to conceptualize an innovative product that enhances the user experience for a college-age student and style it to LG's existing visual brand language.
Landscape Analysis: What's Out There?
For my persona, I'm targeting the large capacity and durable market.
Self Task Anaylysis
Empathy: Contextual Interview
Subject's top 3 pain-points
Ideation & Rapid Prototyping
Early exploration via drawings and models.
All my models at the end of the project.
Testing and User Feedback
Visual Brand Language
Styling
Pre-CAD Orthographic Drawings
Applying Visual Brand Lanuage while retaining stackability
Before and after applying visual brand language.
Thank you for checking this project out!